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nline stores have grown in popularity over the years, thanks to the rise of e-commerce and technological advancements. Indeed, internet shopping has become a popular pastime for many customers, and it is now normal for people to buy a wide range of things online, including clothing, gadgets, groceries, and other necessities. According to Digital Commerce 360, online shopping will account for more than $4.2 trillion in global sales in 2020, a 27.6% rise from the previous year. According to the US Department of Commerce, internet sales in the United States would increase by 44% in 2020, reaching $861 billion, up from $598 billion in 2019.

Today’s generation is very creative when it comes to such online businesses, but one interesting question is, what would online businesses look like if they were to be created by Historical figures? Here are some historical figures and what their online stores would look like, as well as what products/services they would offer.

This creative idea was brought over to History of Yesterday by Nexcess, a high-performance cloud platform built to optimize and power online sites and stores. For over 20 years, Nexcess has helped serve and support merchants, and digital agencies of all sizes to start, manage, and expand their online businesses.


Cleopatra, the queen of Egypt, was renowned for her love of luxury, fashion, and jewelry. She was also a savvy ruler and a skilled marketer who used her image and personal brand to gain political power and influence. Given her entrepreneurial spirit and her passion for self-promotion, it is likely that Cleopatra would have embraced the idea of ecommerce if she were alive today.

Cleopatra’s Online Store (Source: Nexcess)

Her online store would offer customers the opportunity to purchase or commission custom jewelry from her online shop Timeless Treasures. These pieces would be designed for prosperity and protection, made of the same materials as Cleopatra’s own collection – gold, lapis-lazuli, and agate.

Amelia Earhart

Amelia Earhart was an adventurous and pioneering woman who inspired many people with her feats of aviation. Her legacy and story continue to captivate people today, and her online presence could reach a wider audience than ever before.

Amelia Earhart Online Store (Source: Nexcess)

Nexcess imagines her online shop, Flygirls, would sell travel and adventure gear alongside copies of her best-selling travel books. She would also host a subscription-based podcast under the same name, with a portion of the proceeds donated to women in aviation.

Frida Kahlo

Frida Kahlo was a passionate artist who created highly personal and expressive works of art. Today, she would likely embrace the online world to share her art with a wider audience and to promote her unique style and message.

Frida Kahlo Website (Source: Nexcess)

If she had an online store, she would challenge today’s AI landscape by leveraging AI to create unique digital creations using ethically sourced images by consenting artists. Her website,, would be a hub for custom-created modern surrealism.

Jimi Hendrix

Jimi Hendrix, the legendary guitarist, played the guitar upside down, left-handed, and with bespoke distortion. Voodoo Child Antiques would be known for their left-handed musical instruments and their accessibility to all musicians.

Jimi Hendrix Website (Source: Nexcess)

Customers could buy instruments, CDs, and apparel through the “The Experience” website. Users could also access previously unseen music, behind-the-scenes movies, interviews, and other content. People who have VR headsets can experience “The Experience” in virtual reality.

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