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Welcome to the Zettabyte Era

Welcome to the Zettabyte Era

is so thrilling to see and especially love the speed at which our world is evolving from a technological point of view. What is more exhilarating is that this evolution process can neither be stopped nor slowed down. For some of you, I know that this may seem like a...
The History of the First Consumer Ad

The History of the First Consumer Ad

or those who want to go back to the basics and principles of marketing in order to reach success (within marketing), I’ve analyzed Nivea as the first brand which used advertising to become the successful brand it is today. In order to do so, we have to take a look...
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